What are the foundations you need to have in place for you to start attracting clients to your service business ?
Once you’ve figured out who you’re trying to reach, what they’re struggling with and what they’d be prepared to PAY for help with, then you can move on to creating your online foundations to start attracting clients.
Building foundations will enable you to gather a community of people around you who love what you do, and who also buy from you and recommend you to their friends.
I’m going to share with you 3 things that you must have in place to attract and nurture people who will eventually want to BUY from you.
Click below to watch the video!
What are the foundation keys to attracting clients?
Here’s the foundations :
1. Have a website
that speaks to your ideal client’s pain and how your solution can help
2. Have a mailing list
(in reality that’s composed of a sign up box with ‘free thing’ so people actually WANT to give you their email in exchange for this valuable thing )
3. Send out valuable content regularly
(in the form of blogs or videos, or invitations to online trainings). You’re sending them information that they will find engaging and helpful around their specific problem – so you can nurture the relationship with them, allow them to get to know, like and trust you, and occasionally offer things for sale.
You’re in business to help people, but you also want to get paid.
In order to get paid regularly and easily, you need to build and nurture your community, and make it clear to them that you’re in business by offering things for sale.
Building those foundations, building your mailing list, takes time, and you can get there if you dedicate time and consistent effort to putting those pieces in place – even in baby steps.
Over to you:
What do you find is the trickiest part of putting these foundations in place? Anything I’ve missed out? Please leave me a comment in the box below. Remember your words may just help someone else!
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