It pains me to say this but I’ve wasted a lot of money over the years, trying to find that ‘one thing’ that will make everything work perfectly in my business. (and that truth bomb hurts!)

That’s why it really annoys me when I see other people about to do it, because it hits a raw nerve in me … you know that feeling?

You get annoyed or fired up for no apparent reason – but when you look into it, it’s because you recognise a truth that’s hard to swallow, and you can’t bear to watch someone else fall into the same trap.

I had a client come to me with a dilemma – he couldn’t decide whether or not to buy an online programme.

And this is where the cogs started turning and the steam started building …. and I inwardly shouted NOOOOOOO! Don’t do it!!  Save your money and focus on what you’ve already got!

I know the temptation (and Fear of Missing Out – F.O.M.O) is strong – we’re being bombarded with offers to buy stuff all the time.

Here’s the pattern .. you sign up for someone’s free challenge or free giveaway and at the end of that there’s an irresistible offer…

– never again at this price, grab it while you can, only until ‘X’ date then the price goes up…..

I know the pressure because I’ve been there myself.

It’s SO tempting because you really want this thing to work…

I get it, I really do.

But here’s a painful truth …

“TRUTH BOMB: There is no magic bullet that will transform your business into an overnight success!”

That’s just how it is, even though I wish it were otherwise!

I’ve bought lots of marketing trainings over the years, some of which I’m ashamed to say I’ve never opened.

Please don’t make the same mistake I did!

Remember: it’s only an ‘investment’ if you actually use it and take action on the new stuff you learn – otherwise you’re just throwing money down the toilet.

Expensive toilet roll ?  Nope don’t need that.

As someone who runs a successful online programme, I make it quite clear to people that I don’t want them signing up if they’re not prepared to read/watch/listen to the materials and actually take action on what they learn.

I don’t want to take people’s money unless they really WANT to be there in my group – it’s a tough emotional journey, but hugely worthwhile if they actually go through the process.

Call me selfish, but I want to see people really making use of what I teach – because I know it can and DOES make a massive difference to the people who it’s designed for.

But I digress ….

It’s easy to think, I’ll just buy this other programme and THAT will make all the difference, and make sure that I’ll have clients lining up to work with me.

Online programmes have a specific role to play in your business training, if you choose to use them wisely.

I think 1:1 coaching or mentoring is different – as long as you and your coach are a good fit together, you can always learn something new.

Coaching can help you to get into action on moving your business a bit further forward, always keeping the big picture in mind of where you ultimately want to get to.

I’ve invested in some great coaching/mentoring, and some downright useless coaching – but I was gullible and naive back then, and clutching at straws.

I still believed in the ‘Magic Bullet’ that would make everything work for me, and I trusted that person to teach me what I needed to know.

Although what I learned from Tad Hargraves  (and explored in my other blog here)  still holds true.

Maybe the coaching I had wasn’t useless ‘per se’ – it just wasn’t a fit for ME at the stage of business I was at.

If you’re tempted to buy (or “invest in”) yet another online programme, please ask yourself:

Have I made the best use of all the courses I’ve already bought?

Have I even completed (opened?) the course I bought last week/last month/last year?

Have I taken action on what I learned in that course?

(and have I analysed my results – to see what worked/what didn’t work, and how much I enjoyed taking those actions (or not) ? )

What am I hoping this new course will deliver for me?

Could I get the same result by using something I’ve already bought?

(you might be surprised, if you dig out and dust off that programme you bought last year, you might find it covers similar ground – and you’ve already got that – for “FREE”!)

Building a business (online or offline) takes time, and buying course after course in the hope that one of them will make ALL the difference is not going to make that process any quicker.

Stay focussed on what you want to achieve – and keep taking action!  (and I’ve written more over here on what you need to figure out)

Be kind to yourself, be patient, do the work step by baby step, and you’ll get there!


PS. If you’re an introvert who struggles to get ‘out there’ with your business – you can get a tiny taste of the way I work by downloading my free guide to  How to be Visible to your Dream Clients when you’d rather be Invisible.

(and here’s a link to check out how my coaching could help you bring more of YOU into your business)

Over to you:

I’d love to know how this lands with you.

How do you deal with the temptation to buy yet another programme?

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