Two weeks ago I had the honour of hosting Tad Hargrave of Marketing for Hippies, to deliver his flagship daylong workshop at my home in a wee Scottish village!
I travelled to attend his workshop in Edinburgh at the end of 2017, and I wrote about it here.
I had such a great experience there, that when I was invited to host him myself, I jumped at the chance to have him teach at my workspace in the tiny village of Gartmore in central Scotland.
The process of hosting Tad was really exciting (and both energised and exhausted me in equal measure!).
Now that the dust has settled, and I’ve had time to mull things over, I wanted to note down the key things that I learned from this whole process of gathering people for an event to take place in person.
(I know it might seem weird to stress the whole ‘in person’ thing, but I’ve spent so much time recently working only online, that it’s a big deal to organize something real live and in person!)
Here’s what I’ve come up with so far, and I’m sure there’ll be other nuggets pop up later on.
5 key learning points from hosting Tad Hargrave from my home:
1. Marketing ‘outreach’ can be very effective starting with only a handful of friends.
At first I thought I wouldn’t be able to gather a group in person, because I don’t know ‘loads’ of people. But I started by speaking to a few of the people I do know, and then I asked them if they knew of anyone else who might be interested in this.
I contacted each person they gave me, and then asked each of them
“Who else do you know ?”
and each person gave me at least one other to connect with.
In that way, one by one, I gathered 12 people to attend the workshop.
I know I could have gathered even more people if I’d had a bit more time, and with more ‘hustle’ – a very good lesson for me! (I stopped hustling too early, because I assumed that Facebook would be much more successful than me …. gah! mistake! See point 3)
2. Connecting with people over the phone can be fun – even for an introvert!
Once I got into the flow of it, (and I had several names who I knew would be interested in coming along) I felt energised by speaking to those people about something I’m passionate about, with no fear of feeling rejected.
This was a huge lesson for me as an introvert – and it really surprised me – who would have thought that I would find this so much fun?!.
I could analyse this to death …. why did that happen…, what made the difference etc.
I think being passionate about the workshop I was promoting made a huge difference, and the fact that it wasn’t ‘mine’, I was promoting for someone else.
It will be interesting to see how this technique works when I’m calling people for my own event…. we’ll see later this month!.
3. I don’t need social media to gather a group of people in person.
This was the most comforting lesson; although I hate social media, I know how powerful it can be for connecting people and raising awareness. So it was fab to realise that I have other tools instantly available to me that can be effective in spreading the word and gathering people to a local event.
I can hear you asking ‘What tools..?!’
Well, direct one to one email, speaking to people directly on the phone, and chatting to people in person.
As an interesting side note to this, Tad created a Facebook event for this workshop, which I assumed would lead to a rush of ticket sales, but it didn’t.
The thing that was most effective in this case was me personally speaking to lots of people – the direct, ‘hands on’ approach worked best.
4. I love having small groups of people to work with in person
I’d forgotten how wonderful it is to gather a small group of people in person – I really miss that connection, and energy of having groups here in the flesh.
Ideas spark and flow when people gather together in person, there’s a warmth and a shared experience of ‘humanity’ that you just can’t replicate online.
It has inspired me to create my own workshop based on the model I created a while back, to be delivered in person to small groups – watch this space!
“Remind people of your other services ‘mid’ event…don’t leave it all til the end“
5. Remind people of your other services ‘mid’ event. (not all at the end).
This was an all day workshop, with a long lunch break in the middle. Tad made a point of briefly telling people about his ebooks and his 1:1 Mentorship programme after they came back from lunch.
The Mentorship programme is his ‘top level’ and most expensive offering.
Yet he didn’t assume that people couldn’t afford it, or wouldn’t be interested.
He gave a brief overview of what it covers, how it works and how much it costs. Bam… simple and effective, and definitely not pushy.
This was a great reminder of how important it is to give little mentions of the other services that you offer whenever you’re delivering your content or training in public.
At the end of an event or talk, your ‘sales pitch’ can get squeezed out, or forgotten altogether.
Don’t assume people will look up your website afterwards and read all about you – help them out and let them know well in advance of the end, so they’ve got time to digest it. That’s good for them and it’s good for you!
All in all this was a great learning experience for me, and a great boost of inspiration for my own events and offerings. I will definitely offer to host Tad again when he’s next in the UK!
Over to you:
I’d be interested to know if you host your own events, or have been thinking about doing that, any tips or insights you can share about how to make them both effective and enjoyable ?
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