by Ann Brown | Mar 2, 2020 | Business Matters, Marketing
What’s your service USP? There are many people who struggle to make a good living out of coaching or other ‘helping’ type business. One of the reasons for this is that talking about coaching can be quite intangible. If you talk about ‘holding space’, or making...
by Ann Brown | Jun 27, 2019 | Getting Results, Marketing
Two weeks ago I had the honour of hosting Tad Hargrave of Marketing for Hippies, to deliver his flagship daylong workshop at my home in a wee Scottish village! I travelled to attend his workshop in Edinburgh at the end of 2017, and I wrote about it here.I had such a...
by Ann Brown | Mar 14, 2018 | Business Matters, Interview, Marketing, Video
This post explores the nuts and bolts (plus do’s and don’ts) of how to make partner marketing work for you! How you can create strategic partnerships with other business owners who can help you grow your business (even if you have zero followers or reach). This is the...
by Ann Brown | Jan 24, 2018 | Business Matters, Marketing, Niching
This is a post about a different layer of investigation of ideal clients and what that really means in practice. Instead of thinking about their personal characteristics (demographics / psychographics) – this post explores the characteristics that I love and...
by Ann Brown | Nov 15, 2017 | Business Matters, Getting Results, Marketing
It pains me to say this but I’ve wasted a lot of money over the years, trying to find that ‘one thing’ that will make everything work perfectly in my business. (and that truth bomb hurts!) That’s why it really annoys me when I see other people about to do it, because...
by Ann Brown | Nov 5, 2017 | Business Matters, Getting Results, Marketing
Last Wednesday I had the privilege of attending one of Tad Hargraves’ Marketing for Hippies workshops in person! One (if not ‘THE’) best teacher of ethical marketing, I’ve been following this guy for years, and I’ve taken several of his programmes. I love what he does...
