Marketing Archives - Happy Being You

Why you need a service USP especially as a coach

by Ann Brown | Mar 2, 2020 | Business Matters, Marketing

What’s your service USP? There are many people who struggle to make a good living out of coaching or other ‘helping’ type business. One of the reasons for this is that talking about coaching can be quite intangible. If you talk about ‘holding space’, or making...

Lessons from hosting Marketing for Hippies 101 workshop at my home.

by Ann Brown | Jun 27, 2019 | Getting Results, Marketing

Two weeks ago I had the honour of hosting Tad Hargrave of Marketing for Hippies, to deliver his flagship daylong workshop at my home in a wee Scottish village! I travelled to attend his workshop in Edinburgh at the end of 2017, and I wrote about it here.I had such a...

Partner Marketing – interview with expert Lisa Baker!

by Ann Brown | Mar 14, 2018 | Business Matters, Interview, Marketing, Video

This post explores the nuts and bolts (plus do’s and don’ts) of how to make partner marketing work for you! How you can create strategic partnerships with other business owners who can help you grow your business (even if you have zero followers or reach). This is the...

Ideal clients : The agony and ecstasy of being honest.

by Ann Brown | Jan 24, 2018 | Business Matters, Marketing, Niching

This is a post about a different layer of investigation of ideal clients and what that really means in practice. Instead of thinking about their personal characteristics (demographics / psychographics) – this post explores the characteristics that I love and...

Truth Bomb: Why Buying Yet Another Course Is Not Going To Work.

by Ann Brown | Nov 15, 2017 | Business Matters, Getting Results, Marketing

It pains me to say this but I’ve wasted a lot of money over the years, trying to find that ‘one thing’ that will make everything work perfectly in my business. (and that truth bomb hurts!) That’s why it really annoys me when I see other people about to do it, because...

3 Lessons from Marketing for Hippies 101

by Ann Brown | Nov 5, 2017 | Business Matters, Getting Results, Marketing

Last Wednesday I had the privilege of attending one of Tad Hargraves’ Marketing for Hippies workshops in person! One (if not ‘THE’) best teacher of ethical marketing, I’ve been following this guy for years, and I’ve taken several of his programmes. I love what he does...